The templates are fully customizable as well so advanced users can start with one of those, make any needed changes they desire, and publish the results. It offers advanced users time saving coding features that help them code faster, and with fewer errors. Speaking of advanced developers, Google Web Designer isn’t just for beginners. In fact, the drag and drop interface and availability of starting templates means a complete non-coder can produce interactive creatives that rival any advanced developer. Google Web Designer is an HTML5 authoring tool that assists beginners in developing engaging HTML5 creatives without the need to know any HTML5 coding. ![]() Google Web Designer is a tool that aims to change that. As such, they must develop the creative and then send it off to their design team to produce the final piece. The problem is most marketers are not proficient in coding at all, much less coding in HTML5 standards. This is most often achieved using HTML5 and understanding how to code as such can lead to more powerful ad campaigns. By now it’s likely that everyone at some point has encountered a paid search ad that either expands upon click to fill a portion of the screen (covering up other content on the screen) or hovered over an area of the page and an ad magically pops over the other content. With that said, HTML5 has been a go to language for achieving wider reach on everything from website design to interactive online advertising. On the other hand, Adobe Flash is an older technology that will no longer be supported by Adobe starting in 2020. Alone, HTML5 can’t be used for interaction and animation, it needs to be coupled with JavaScript and CSS3 to do that. Having said that, Google Web Designer may also appeal to social addicts looking for an easy way to generate polished banner animations too.HTML5 is a coding language that has been compared to Adobe Flash, although the two are very different. Verdict:Ī polished, smart tool mainly for producing web ads that work consistently across multiple platforms. One of its strengths is that Google has coded it in such a way as to produce a single ad that will work across a variety of platforms – mobile and desktop – without having to be tweaked or recoded for each device.ĭespite its clear focus on advertisers, the program may also garner a following among those keen to create small banner animations for other purposes, such as sharing content via social media. You can easily switch between design and code view, preview your project in any web browser installed on your PC or Mac and finally publish your ad or video, ready for uploading.Įverything is slickly presented, and it won’t take long for anyone with experience of using design apps to create ads using the program. And to help you crack on with your advertising project, Google Web Designer provides a library of components that makes it easy to add image galleries, videos, ad network tools and more.Īdvanced users will also appreciate being able to switch to Code view for creating CSS, JavaScript and XML files by hand with the help of syntax highlighting and code autocompletion.Įverything’s laid out logically using an interface that will feel familiar to anyone with any experience of using third-party web design tools, with tools laid out on the left, the selected tool’s options in a toolbar to the top, a timeline below and panels to the right. Not only does the tool provide you with drawing tools, text and 3D objects, it allows you to animate objects on a timeline too. ![]() It’s aimed specifically at those building web advertisements using HTML5, CSS3 and Javascript – several presets for Google are provided including banner, expandable and interstitial, but it can be adapted to produce other animated content based on HTML5 too. This is where Google Web Designer comes in. If you’re unfamiliar with coding by hand, you’ll want some kind of app that provides a WYSIWYG interface, allowing you to build your web component using similar tools to those found in DTP and image-editing packages. If you want your web code to be at once current and future-proof, you need to be coding in HTML5.
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